Dynamic Remarketing: A Worth Effort in Google Adwords
by Digi Wolves
Across the entire globe, thousands of people start E-commerce website every day passes by. The most common category of E-commerce is business-to-consumer i.e. B2C. You can say it as online shopping or retail.
The online shopping is extremely strong and never ending business.
- A Study shows that E-commerce sales showed about 1.08 trillion US dollars in the year 2013.
- In the year 2015, 205 million US citizens were online shoppers.
Unsurprisingly, this ratio is going to increase in few years.
At this level of competition, dynamic remarketing should be a must-have in your advertising listing.
Why dynamic remarketing is better than the old remarketing method?
Let’s check the remarketing basics first.
Remarketing was officially initiated into the Adwords in the year 2010. Since then it has never stopped and became stronger than each year passes by.
Dynamic remarketing where I have experienced is the best way to maximize the chances of conversions. With the dynamic remarketing, you can show particular ads to visitors that have already visited your website. It is the way to reach your target market possibly deeply down the funnel.
While remarketing can be conducted with different methods like from images and videos. All this matters is that your likely users are marked with a particular tracking code. This codes helps you remarket to them.
Point to Remember:
Make sure to analyze you data carefully before you initiate dynamic remarketing campaign through remarketing. Your first step of the process is to choose your target audience i.e. the visitors you want and don’t want target your ad to.
Sorting your Audience:
The general types of audience you can sort to different categories as the following:
- Avoiding certain pages
- Most frequently visited pages
- The specific product page that was visited first
Also you can do the sorting according to your choice. For example: as an E-commerce owner, I would like to especially target users who have added some items in the carts, but haven’t completed the process in the end.
For ease you can use Google Analytics to create your remarketing list. In addition, you can also develop your list based on certain custom targets. For building your list can be based on the following specs:
- The number of pages that users have visited, or
- The amount of time that they have spent on your website in total.
In addition to helping you set up your list with more customization, establishing specific goals can lessen the overall amount of code that your website needs to operate in general.
How to Set-up Dynamic Remarketing List in Adwords:
After you’ve finalized your remarketing plan, the process of setting up the list itself is quite east. Simply follow these steps:
- Firstly, click on Campaigns
- Next, click on the +Campaigns button and create a new campaign. Then, Choose Display Network only
- On the next screen, check the Buy on your website box inside the Marketing objectives. Now choose the location. After this, you need to define your bidding strategy and choose your budget.
- Name your Remarketing Ad group and set your Max CPC bid.
- After completing the fourth step, you need to click on Interests & remarketing. In the gray drop-down menu, choose Remarketing lists and click on Use Dynamic remarketing ads. Select Retail in the other drop-down menu below.
Attention, now it could become a bit tricky: If you not already have implemented a remarketing tag on your website, you need to do it now. Just click on Set up remarketing.
AdWords will generate a remarketing tag for you which looks like this:
You can follow this guide to implement it on your website: AdWords Help: Tag your site for remarketing.
If you are already using Google Analytics, you can also use the Analytics tracking code which is already on your website.
If you are ready to go, AdWords will create 4 or 5 default remarketing lists for you. Of course, you can also create your own lists though.
- To complete the setup, choose the correct feed for your remarketing list.
- After you clicked on Save and continue at the bottom, you can now create your ads.
- After creating your ads, there is only one step to go: Save and continue to billing button. You can see a complete preview of your ad before proceeding. After selecting the billing address and details, your ads are ready to go!
In conclusion, we can say that the potential benefits of remarking successfully are immense.
Occasionally, you might have to place your bid slightly higher to ensure that your initial ads can have as much exposure on publishing sites as you want. In this case, there is a chance that you might actually spend a bit more on traffic that you might have still gotten without remarketing.
It’s always wise to do a preliminary low-investment test to check if you can gauge any significant difference between a regular ad campaign and a remarketing campaign.
But in conclusion, we can say that it is worth it!
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