What is AEO (answer engine optimisation)?
AEO is making your content the answer that search features, voice assistants and AI tools quote directly, through clear answers, the right structure and trusted authorship.
How is AEO different from SEO and GEO?
SEO helps pages rank. AEO formats your expertise so it can be lifted out as a direct answer. GEO focuses on how AI assistants describe and recommend your brand. They work best together.
Does voice search still matter?
For many service and local businesses, yes, spoken questions tend to be specific and high-intent. The same answer-first content also feeds AI assistants.
How do you measure AEO?
Featured snippets and People Also Ask appearances for tracked questions, clicks from those queries, and the leads they produce.
How long does it take?
Snippets can be won within weeks of a page being updated and re-crawled. Owning a full topic usually takes 3–6 months.
Do you need our experts’ time?
A little. A short monthly interview with a subject expert makes answers accurate and credible, which is exactly what answer engines look for.