GEO, Generative engine optimisation

Become the brand AI recommends.

When buyers ask ChatGPT, Gemini or Perplexity for the best provider in your category, a shortlist appears in seconds. GEO is how your brand earns a place on it, and stays there.

Built for brands whose buyers research with AI assistants before they call.

  • 100%Job Success on Upwork
  • 564projects completed on Upwork
  • 70,000+hours delivered on Upwork
Digiwolves wolf mascot flying forward with a clenched fist

AI assistants we track

  • ChatGPT
  • Google Gemini
  • Perplexity
  • Claude
  • Microsoft Copilot
  • Google AI Mode
  • Meta AI
The invisible shortlist

If AI doesn’t mention you, you’re not on the list.

AI assistants build answers from what the web says about you, your site, reviews, comparisons, articles and data. Gaps in any of these mean a competitor gets recommended instead.

  1. 01Few third-party mentionsCredible sites rarely talk about you, so AI has little to go on.
  2. 02Fuzzy positioningAI can’t say clearly what you do, for whom, or why you’re different.
  3. 03No comparison contentCompetitors own the “best” and “vs” pages AI learns from.
  4. 04Inconsistent factsOld pricing, locations or services repeated across the web.
  5. 05Thin review footprintToo few recent reviews on the platforms AI trusts.
  6. 06No prompt trackingNobody checks what AI actually says about you each month.
Wolf mascot beside an AI-generated answer recommending Digiwolves, cited in ChatGPT and Perplexity
What's included

Everything it takes to make AI say your name.

We track what AI assistants say about your category, then shape the sources they learn from, on your site and across the web.

  • AI visibility baseline

    What the major AI assistants say today for real buyer prompts in your category.

  • Buyer prompt mapping

    The questions buyers ask AI before they shortlist, by role, stage and use case.

  • Positioning clarity

    A crisp, consistent description of who you serve and why you win.

  • Comparison content

    Honest “best for” and comparison pages that AI can learn from and cite.

  • Digital PR & mentions

    Coverage in publications, lists and communities that AI assistants trust.

  • Reviews & reputation

    A steady flow of recent reviews on the platforms that matter in your category.

  • Structured data & llms.txt

    Machine-readable facts about your brand, services and expertise.

  • AI share-of-voice reports

    Monthly reporting on mentions, recommendations and sentiment by assistant.

Built for your model

The right channels for how you sell.

  • B2B

    On the shortlist when buyers ask AI

    Channels

    • Category PR
    • Comparison pages
    • Analyst & list mentions

    We move

    • AI share of voice
    • Branded search
    • Inbound SQLs
  • SaaS

    Recommended in “best tool for…” answers

    Channels

    • Review platforms
    • Alternatives pages
    • Community presence

    We move

    • AI recommendations
    • Trials
    • Direct traffic
  • D2C

    Named in product recommendations

    Channels

    • Reviews & UGC
    • Creator mentions
    • Buying guides

    We move

    • AI mentions
    • Branded search
    • Revenue
  • B2C services

    Recommended for local and service queries

    Channels

    • Local reviews
    • Directory listings
    • Local PR

    We move

    • AI recommendations
    • Calls & bookings
    • Review volume
Your first 90 days

Fast starts. Compounding results.

  1. 01Week 1–2

    AI visibility baseline

    We test real buyer prompts across the major AI assistants and benchmark you against competitors.

  2. 02Week 3–6

    Fix the foundations

    Positioning, facts, structured data and comparison content on your own site.

  3. 03Week 7–10

    Earn mentions

    Digital PR, reviews and community presence where AI assistants learn.

  4. 04Month 3+

    Track & grow

    Monthly prompt tracking, new content and outreach to grow share of voice.

Proof, not promises

What happens when the pack takes over.

Wolf mascot beside an AI chat answer recommending Digiwolves
SEO

5.0

Upwork review: SEO For Forklift business

“Preet and the team are very professional and we have seen our rankings go up - thanks for all your SEO efforts!”

  • 564

    projects completed on Upwork since 2013

  • 100%

    Job Success score on Upwork

  • 300K+

    qualified leads generated across channels

Engagement options

Clear scope. No surprises.

Scoped by the number of buyer prompts, markets and competitors we track.

  • Baseline

    30 prompts · 3 assistants

    From $1,000per month

    Best for: Understanding where you stand

    • AI visibility audit
    • Competitor benchmark
    • Positioning & facts clean-up
    • Monthly AI share-of-voice report
    Get my quote
  • AI Search Suite

    AIO + AEO + GEO

    Custom quotetailored to scope

    Best for: Category leaders

    • Everything in Growth
    • AIO and AEO included
    • Multi-market tracking
    • Dedicated AI search pod
    • Quarterly board-level reviews
    Get my quote

Starting prices in USD. Your final quote follows a free audit of your goals and scope. We never try to manipulate AI with fake reviews or spam. Everything we build is true, useful and good for your brand long term.

FAQ

Questions leaders ask us first.

Can't see yours? Ask it on your strategy call, we'll give you a straight answer.

What is GEO (generative engine optimisation)?

GEO is improving how AI assistants like ChatGPT, Gemini and Perplexity describe and recommend your brand, by shaping the content, mentions, reviews and facts they learn from.

How do you measure GEO?

We run a fixed set of real buyer prompts through each assistant every month and track whether you are mentioned, recommended or cited, how often, and in what light, compared with your competitors.

Can you guarantee ChatGPT will recommend us?

No. AI answers vary and the companies behind them control the models. We commit to the work, transparent tracking and steady improvement in your share of voice.

Does GEO replace SEO?

No, it builds on it. AI assistants lean heavily on well-ranked, credible content. SEO, AIO, AEO and GEO work best as one AI search programme.

How long does it take?

Changes to your own site can show up within weeks for assistants that browse the web. Shifts in how models describe you generally take 3–6 months of consistent work.

Which AI assistants do you track?

ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Mode and Meta AI, and we add new ones as your buyers adopt them.

Works even better with
Free AI visibility audit

Ask AI who the best is. Is it you?

Book a 30-minute call with our AI search lead. We will show you what ChatGPT, Gemini and Perplexity say about your category today, and how to change it.

  1. 130-min discovery call with a senior strategist
  2. 2A complimentary growth audit of your funnel
  3. 3A 90-day plan with targets you can hold us to
Digiwolves mascot flying upward past a rising growth chart

Request your AI visibility audit

A growth director replies within one business day. NDA available on request.

Prefer to pick a time yourself? Book a 30-minute call on our calendar