Versa-Tile Kitchen & Bath is a kitchen and bath remodeling company in Ottawa, Ontario. They asked us to improve their social media presence. We found the problem ran deeper, so we updated the website and SEO, built a social media strategy and ran Facebook ads. The business went on to get three times as many enquiries as before, with Facebook ads reaching 6,628 people and producing 18 conversions at an average of $12.43 each.
At a glance
- Client: Versa-Tile Kitchen & Bath, kitchen and bath remodeling, Ottawa, Ontario
- Services: Website audit and update, SEO, social media management, Facebook advertising
- Key results: 3x enquiries; 6,628 people reached; 18 conversions; $12.43 average cost per conversion
The challenge: social media was not the only problem
The original request was about social media. But for a remodeling business, social media and advertising send people to the website, and the website is where an enquiry either happens or does not. Before spending on social, we audited the site.
The audit showed clear issues:
- The website struggled to convert. Basic on-page conversion elements were missing, so interested visitors had no easy way to get in touch.
- Too much text, hard to read. The information itself was good, but it was presented in dense blocks that most visitors would not read.
- Missing meta tags. Meta titles and descriptions were absent from every page, which weakened how the site appeared in Google.
Commercially, this mattered. Remodeling is a high-value, visual, trust-based purchase. Homeowners want to see what you have done, understand how you work and contact you easily. Sending social or paid traffic to a site that could not convert would have wasted the budget.
What we did: fix the website, then build demand
Website audit and a site that works
We kept the client’s strong information but changed how it was presented. Instead of long blocks of text, we summarized the key points and gave them more visual weight, so visitors could grasp the offer at a glance. For a remodeling business that means clear sections on services, process, areas served and why to choose the company.
Meta tags and on-page SEO
Every page received a written meta title and description. Titles describe what the page offers and where, so they match the searches homeowners use, such as kitchen or bathroom remodeling in their city. Descriptions give a reason to click. This is basic SEO, but without it Google writes its own snippets and the site loses control of its first impression.
Conversion-friendly pages
We updated all pages to make getting in touch easy:
- Images and videos added where they helped, because remodeling buyers want to see finished work.
- More opt-in forms placed throughout the site, so a visitor ready to enquire never had to hunt for a way to do it.
- Clear calls to action for a quote or consultation.
Social media management
With the site ready to convert, we turned to the original brief:
- A social media strategy defining the audience, the content themes and how often to post.
- Quality content, created and posted consistently. For a remodeling company, project photos, transformations and behind-the-scenes work are the strongest content, because they prove capability.
Facebook advertising
Paid social is where the measurable results came from. We set it up to be accountable from day one:
- Tracking code installed to record when goals were met, so every conversion could be attributed to the ads.
- ROI analysis to understand the value of an average deal and what level of cost per conversion would be profitable. This sets the benchmark for judging results honestly.
- Before-and-after creative. We built different ad images using real before-and-after examples of the client’s renovations. Nothing sells remodeling like the transformation itself.
The results: three times the enquiries
The combined work led to the business getting 3x the enquiries it had before. The Facebook campaign figures were:
- People reached: 6,628
- Conversions: 18
- Average cost per conversion: $12.43
For a kitchen or bath remodeling business, a single project is a substantial job. Measured against that, an average of $12.43 per conversion is a very efficient way to start conversations with homeowners in the local market. Because we had done the ROI analysis up front, the client could judge these results against the value of an average deal rather than guessing.
What made the difference: lessons for remodeling businesses
Fix the website before buying attention
Social and ads only pay off if the site converts. Auditing first meant the budget was not wasted.
Show the work
Before-and-after images do the selling for a remodeler. They belong in ads, on social and on the website.
Make contacting you effortless
More forms and clearer calls to action removed friction for visitors who were already interested.
Know your numbers before you advertise
Understanding the average deal value told us what a good cost per conversion looked like, so success could be measured properly.
Basics still matter
Missing meta tags is a simple fix, but it affects how every page appears in Google.
How to apply this to your business
- Audit your website for missing meta tags, hard-to-read pages and missing contact options.
- Replace dense text with short, scannable sections and project photos.
- Add a clear enquiry form or call to action to every key page.
- Install conversion tracking before you run any ads.
- Work out your average job value and the maximum you can pay for a lead.
- Use real before-and-after photos in your ads and social posts.
FAQ
Are Facebook ads good for remodeling companies?
They can be very effective, because remodeling is visual and Facebook lets you show transformations to local homeowners. Results depend on strong creative, accurate tracking and a website that makes it easy to enquire.
Should I fix my website or start with ads?
If your site lacks basic conversion elements, fix it first. Ads send people to your website, and a site that cannot convert wastes that spend.
How long does social media take to work?
Paid social can produce enquiries within weeks once tracking and creative are in place. Organic social builds more slowly, supporting trust and recognition over months.
Want more enquiries for your remodeling business? See our social media marketing and website development services, or book a strategy call.
